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Black Friday. The first day of the traditional holiday shopping season. Reports of crazy in-store lines and discounts inundate our inboxes.

At Soma, we believe in depth over breadth, quality over quantity, and living thoughtful lives. To that effect, we hope that our customers were able to spend the holiday with people they loved.

“Don’t buy a Soma” has been the message we’ve led with for four holiday seasons now. This year, we blacked out our site, so giving was the only thing you could do at drinksoma.com.

$14 could give one person in Cambodia life-changing access to clean drinking water. And, $65 could help an entire household. If you shared on social media, we'd donate an extra $5 to charity: water, our nonprofit partner charity:water.

The gift of clean drinking water is the most simple, yet impactful gift yet. Our goal is to provide the entire village in Cambodia with clean drinking water from this seasons donations. Thanks to all your generosity yesterday on Black Friday, we’re confident we’ll hit the mark.


 

The Gift That Keeps on Giving

Two years ago, Soma holiday proceeds funded the Kong community in Mali, a western African country. After long awaited results, details are available and the project is completed.

Thanks to your generous support 723 people in Kong have access to clean drinking water from a localized tap stand. The tap stand in Kong connects to a larger scale system that supports clean water for a number of regions. Community members contributed to the project construction to create a sense of ownership within the community and ensure maintenance of the tap stand.

Prior to the construction of the water system, the water was not safe to drink and often made people sick. Now, people in the Kong community, especially women and girls, are walking less every day to collect water, and can safely bring home clean water to be enjoyed.

So, we raise our glasses to you all this holiday season, our community of customers, who continually gives us hope that the global water crisis can (and will) end in our lifetime.

The New Soma Filter

The Soma Filter 2.0 was developed with our customers and mission in mind. We believe that everyone deserves the right to clean drinking water, so we designed the next filter generation certified better.

The Soma filter turns ordinary tap water into fresh, filtered water, and effectively reduces unwanted contaminants like chlorine, mercury, copper and more.  

We also utilize a cutting edge plant-based (sugar cane) process that results in an overall reduction in greenhouse gas emissions. For each ton of our filter casing produced, more than 2.15 metric tons of CO2 are removed from the atmosphere. That is equivalent to driving 5,153 miles in an average passenger vehicle!

Soma in Bloomingdale's

This month, we're making a splash in the home department of Bloomingdale's across the country. Find our new Soma Bottle (in all four colors) and our original Soma Carafe at of the following stores near you:

  • New York
  • Boca Raton
  • Aventura 
  • Bergen County
  • Short Hills
  • Medinah
  • White Plains
  • Tysons Corner
  • San Francisco
  • Roosevelt Field
  • New Port Beach (Fashion Island)
  • Lenox
  • Santa Monica
  • San Diego (Fashion Valley)
  • South Coast Plaza

Raise Your Glass – Introducing the World’s Most Beautiful and Sustainable Water Bottle

Continuing our mission to hydrate the world with innovative and sustainable hydration products, today we’re proud to announce the official launch of the Soma Bottle.

After years of extensive research and design, we created the Soma Bottle to make on-the-go hydration stylish, healthy and sustainable. The Soma Bottle is made with only three components: a lightweight and durable BPA-free borosilicate glass, a sleek and protective BPA-free silicone hand grip and an elegant leak-proof cap made from bamboo, a renewable resource.

We wanted to give you the same Soma experience when you’re on-the-go as we do with Soma Carafe, Pitchers. The Soma Bottle is a lifestyle accessory in itself. Our bottles not only spark conversation for their minimalist design, but also deliver on quality materials, performance and functionality.

Like our other products, the Soma Bottle includes a charitable donation for every unit purchased. To date Soma has provided 8,600 people across seven different countries clean water through our partnership with charity: water.

The Soma Bottle is available for purchase at www.drinksoma.com in four attractive colors: eggplant, mint, grey and white.