World Water Day - A Day to Celebrate


Water is more than half our body, and is essential for human sanitation.

Water is the heartbeat of the ecosystem, and allows  our cities, schools, and industries to thrive.

Water is the pour over coffee we love, the lunch we just ate, and the soccer game we played yesterday.

Water is gender equality. It is family.

Water is essential.  

Although it is our best friend, it can also be our worst enemy. For 748 million people, water is a difficult resource to come by. Lack of fresh water resources continue to threaten people around the world and significantly correspond to climate change.

However, World Water Day is not a day meant to mourn, it is a day to celebrate. Today we, Soma, rejoice our best friend  and bring light to the space in which we can continue to make an impact.  We reduce the daily use of manufactured plastic water bottles, we monitor and limit our operational water consumption, and we commit to providing 1 million people clean drinking water.  

Join the celebration by turning off your tap, choosing not to eat that steak, cutting your shower in half, or starting a charity: water birthday campaign. By changing our water habits, together we can continue to drive global change.

Today, we raise our glasses to you, Agua, Shuǐ, Eau, Water.

Giving up our birthdays for clean water


Every year, we give the gift of food, balloons, flowers, and good company to celebrate another year lived. Whether or not we enjoy the attention, birthdays always succeed in bringing people together. We see birthdays as an opportunity to give and celebrate life, which is why 100% of employees at Soma pledge to give up their birthdays to raise money for charity: water.

For our most recent campaign, our creative director, Liang, suggests a $27.00 donation. For about $27 in San Francisco, you might buy a nice dinner out on the town, a class at Barry’s Boot Camp (which we love), or an Uber ride to the airport. Birthday campaigns allow us to take a step back every now and then, and gain some perspective.

The $27 dollars we might spend on a birthday gift could instead provide clean drinking water to a person for life. And that, my friends, is a one-of-a-kind gift.

Every $1.00 invested in community water projects creates $4.00 - $12.00 of economic value. Clean water not only transforms lives, but it changes communities for generations. So, even though we may not be eating multiple birthday cakes this year (sorry, Liang), Soma employees proudly celebrate one more year for people here, and those around the world.

Let's cheers to that.