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Black Friday. The first day of the traditional holiday shopping season. Reports of crazy in-store lines and discounts inundate our inboxes.

At Soma, we believe in depth over breadth, quality over quantity, and living thoughtful lives. To that effect, we hope that our customers were able to spend the holiday with people they loved.

“Don’t buy a Soma” has been the message we’ve led with for four holiday seasons now. This year, we blacked out our site, so giving was the only thing you could do at drinksoma.com.

$14 could give one person in Cambodia life-changing access to clean drinking water. And, $65 could help an entire household. If you shared on social media, we'd donate an extra $5 to charity: water, our nonprofit partner charity:water.

The gift of clean drinking water is the most simple, yet impactful gift yet. Our goal is to provide the entire village in Cambodia with clean drinking water from this seasons donations. Thanks to all your generosity yesterday on Black Friday, we’re confident we’ll hit the mark.