About Graf & Lantz
Graf & Lantz is a Los Angeles based design studio that reinterprets traditional but luxe materials into modern, minimalist men's & women's bags, home and small accessories. Featuring mainly German merino wool felt, leather and canvas textiles Graf & Lantz creates functional lifestyle pieces that embrace form, style and accessibility. For more information on the brand please visit their website www.graf-lantz.com.
Graf & Lantz produce all of their goods in house in their own studio & factory out of a converted market space in Los Angeles, CA. Keeping their operations vertical they are able to closely monitor the quality, production and artisans for the finest execution of their design possible.
We stopped by the Graf & Lantz headquarters recently...
Why did you start Graf & Lantz?
We are both extremely independent, curious, and adventurous people who like to create things. A couple of years ago we started making products out of felt. At the time out of our living room. We started selling and it just evolved naturally, like all the best things in life. Now with our own factory in Silverlake we can concentrate on the design process which is our favorite part.
What is your design philosophy?
Less is more, materials are funner when they’re mixed, timelessness is better than trend, form loves function. Yes, we know its cliche but we live by it.
Why do you use felt as a core material in your products?
Daniel: When Holger showed me the felt from Germany for the first time it was absolutely new for me. I was hooked. it just seemed so different from what I thought I knew and I was immediately compelled. The structure and richness leave so much open to exploration. We started making things that day and we’ve never stopped.
Holger: Felt is a very traditional textile in Germany. It is a fascinating and very versatile material. The merino wool felt we use it is all natural, sustainable and water, dirt and pilling resistant. As engineer I especially love the structural quality that allows us to make shapes that wouldn't be possible with other materials.
Why did you decide to partner with Soma for the coaster set collaboration?
For us it’s simple, Soma represents the ideal to which we aspire. We see them as the perfect example of sharp, useful design by extremely talented and collaborative people who have created a really well run and hyper-aware business. They tend to teach us a lot.