Introducing The Soma Pitcher

Today, we're proud to announce our newest product: The Soma Pitcher.

Since we first launched the Soma Carafe, one of the most common requests we get is for a larger water filter. While the Carafe's 6-cup (48 oz.) design is perfect for small homes and personal use, larger households (and the extra thirsty) craved something that could hold more. At 67% larger with a 10-cup (80 oz.) capacity, we think this is the perfect answer.

We believe the Soma Pitcher is a natural evolution of the Soma product family. With a precise pour, beautiful white oak wood handle and a larger capacity, it delivers on both form and function. We sourced the highest quality materials we could to create a product without compromise.

Sustainably Sourced White Oak Wood Handle

It was really important to Soma's industrial designers, Joe Tan and Markus Diebel, to use natural materials in our products. This is why we chose glass for our Carafe, and now, a beautiful white oak wood.

Along the way, we learned that sustainably sourcing wood is no small feat. The Soma team spent over a year researching and vetting both wood species and vendors. Ultimately, we selected a white oak grown in the United States known for its beauty and durability. It's used to make barrels for aging wine, as well as for hand-crafted furniture. We also love it because every Soma Pitcher handle is unique due to natural variations in color and grain, and each handle is treated with mineral oil to protect it and maintain its shine. 

The Perfect Pour

The Soma Pitcher has also been designed to make filling and pouring even more enjoyable. The inlet door on the Pitcher lid works like the Carafe, opening with the force of incoming water so the lid does not need to be removed for filling. The difference is that the inlet door on the Pitcher is larger, making it even easier to fill. And unlike the Carafe, the Pitcher has a pointed outlet door which makes for a more precise pour, whether you’re filling a typical glass, or a water bottle with a small opening. 

The Pitcher itself is made of a BPA-free plastic. It looks like glass, but has the benefit of being light-weight and shatter-proof. It also uses the same plant-based water filter as the Carafe.

We hope you love the Soma Pitcher as much as we do. After more than a year of planning, perfecting and testing, we're excited to share this with you today.

To learn more about the Soma Pitcher and to get one for yourself, visit the Soma Pitcher page here.

Let us know what you think in the comments below.

World Water Day - A Day to Celebrate


Water is more than half our body, and is essential for human sanitation.

Water is the heartbeat of the ecosystem, and allows  our cities, schools, and industries to thrive.

Water is the pour over coffee we love, the lunch we just ate, and the soccer game we played yesterday.

Water is gender equality. It is family.

Water is essential.  

Although it is our best friend, it can also be our worst enemy. For 748 million people, water is a difficult resource to come by. Lack of fresh water resources continue to threaten people around the world and significantly correspond to climate change.

However, World Water Day is not a day meant to mourn, it is a day to celebrate. Today we, Soma, rejoice our best friend  and bring light to the space in which we can continue to make an impact.  We reduce the daily use of manufactured plastic water bottles, we monitor and limit our operational water consumption, and we commit to providing 1 million people clean drinking water.  

Join the celebration by turning off your tap, choosing not to eat that steak, cutting your shower in half, or starting a charity: water birthday campaign. By changing our water habits, together we can continue to drive global change.

Today, we raise our glasses to you, Agua, Shuǐ, Eau, Water.

Soma x Graf + Lantz Felt Coasters


Today, we're excited to announce our collaboration with Graf + Lantz on a set of coasters specially designed for your Soma.

Graf + Lantz re-imagines every day items to create modern, intelligent and thoughtful products. We love this brand for how they combine unorthodox textures with simple lines.

This year, we got to witness their genius first hand on a collaboration that couldn't be a more perfect fit. Graf + Lantz custom designed a set of bierfilzl coasters for us in two classic shades: black and gray. Placing your Soma on a table has never felt more smooth and serene. Each set comes with a large coaster for your Soma, and 4 smaller ones for your glasses.

Made of wood felt, this material was traditionally used for beer mugs in Bavarian taverns until late 19th century. To this day, Bavarians still call coasters of all kinds "bierfilzl" (beer felt).

So, whether you use these coasters for a cold brew or your brand new Soma water -- history seems to indicate that you'll dig it.

Raise your glass.

Available in black and gray.

Giving up our birthdays for clean water


Every year, we give the gift of food, balloons, flowers, and good company to celebrate another year lived. Whether or not we enjoy the attention, birthdays always succeed in bringing people together. We see birthdays as an opportunity to give and celebrate life, which is why 100% of employees at Soma pledge to give up their birthdays to raise money for charity: water.

For our most recent campaign, our creative director, Liang, suggests a $27.00 donation. For about $27 in San Francisco, you might buy a nice dinner out on the town, a class at Barry’s Boot Camp (which we love), or an Uber ride to the airport. Birthday campaigns allow us to take a step back every now and then, and gain some perspective.

The $27 dollars we might spend on a birthday gift could instead provide clean drinking water to a person for life. And that, my friends, is a one-of-a-kind gift.

Every $1.00 invested in community water projects creates $4.00 - $12.00 of economic value. Clean water not only transforms lives, but it changes communities for generations. So, even though we may not be eating multiple birthday cakes this year (sorry, Liang), Soma employees proudly celebrate one more year for people here, and those around the world.

Let's cheers to that.

Target picks Soma as a Made to Matter brand

At Soma, our mission has always been—and will continue to be—about building a healthier, happier and more hydrated world.

Which is why we’re excited to announce that we’ve been hand-selected as one of 31 brands enlisted in Target’s 2015 “Made to Matter” program, as the world’s most innovative water filter company!

Target’s “Made to Matter” program launched in 2014 and is a curation of innovative products that also build in a positive impact on society as part of their business model. We are honored to be part of their 2015 story and campaign and share the platform with other notable wellness brands.

Soma’s foundation is rooted in thoughtful design and our passion for ending the global water crisis. Each time you purchase one of our water filters (made from charred coconut shell carbon!), a portion of proceeds go to our friends at charity: water to bring clean drinking water to those in need.

Like our friends in the “Made to Matter” program, Soma is proof that business doesn't have to be done as usual. Including sustainability and charity in our business model is our commitment to create a better tomorrow for everyone.

Discover more about the “Made to Matter” campaign here.